Michael Mackert, PhD

Director, Center for Health Communication and Associate Professor; Associate Professor (Medical)

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Personal profile


Michael Mackert is the director of the Center for Health Communication at The University of Texas at Austin, and he holds faculty appointments in the Department of Population Health and Stan Richards School of Advertising & Public Relations. His research focuses primarily on the strategies that can be used in traditional and new digital media to provide effective health communication to low health literate audiences. He is the author of more than 100 peer-reviewed journal publications and the book “Designing Effective Health Messages."

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Health Literacy Medicine & Life Sciences
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health Social Sciences
Health Communication Medicine & Life Sciences
Telemedicine Medicine & Life Sciences
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literacy Social Sciences
Research Medicine & Life Sciences

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Research Output 2003 2019

Building a health communication brand for University of Texas System tobacco control

Mackert, M., Case, K., Lazard, A., Oh, J., Hughes Wagner, J., Hawk, E., Cofer, J., Hurst, A., Elerian, N. & Lakey, D., May 19 2019, In : Journal of American College Health. 67, 4, p. 291-298 8 p.

Research output: Contribution to journalArticle

Health Communication
Young Adult
2 Citations (Scopus)

Health care provider perceptions of consumer-grade devices and apps for tracking health: A pilot study

Holtz, B., Vasold, K., Cotten, S., Mackert, M. & Zhang, M., Jan 1 2019, In : JMIR mHealth and uHealth. 7, 1, e9929.

Research output: Contribution to journalReview article

Open Access
Health Personnel
Equipment and Supplies
Mobile Applications

Missed Empathic Opportunities During Hand Surgery Office Visits

van Hoorn, B. T., Menendez, M. E., Mackert, M., Donovan, E. E., van Heijl, M. & Ring, D., Jan 1 2019, (Accepted/In press) In : Hand.

Research output: Contribution to journalArticle

Office Visits
Health Literacy

Engaging men in prenatal health via ehealth: Findings from a national survey

Mackert, M., Guadagno, M., Lazard, A., Donovan, E., Rochlen, A., Garcia, A., Damásio, M. J. & Crook, B., Aug 2018, In : Journal of medical Internet research. 20, 8, e7.

Research output: Contribution to journalArticle

Prenatal Education

Health Literacy in Adult Education Centers: Exploring Educator and Staff Needs

Champlin, S., Hoover, D. S. & Mackert, M., Jan 1 2018, (Accepted/In press) In : Health Promotion Practice.

Research output: Contribution to journalArticle

Health Literacy