Texting for health

An evaluation of a population approach to type 2 diabetes risk reduction with a personalized message

Anjum Khurshid, Lisanne Brown, Snigdha Mukherjee, Nebeyou Abebe, David Kulick

Research output: Contribution to journalArticle

3 Citations (Scopus)

Abstract

Txt4health is an innovative, 14-week, interactive, population-based mobile health program for individuals at risk of type 2 diabetes, developed under the Beacon Community Program in the Greater New Orleans, La., area. A comprehensive social marketing campaign sought to enroll hard-to-reach, at-risk populations using a combination of mass media and face-to-face engagement in faith-based and retail environments. Little is known about the effectiveness of social marketing for mobile technology application in the general population. A systematic evaluation of the campaign identified successes and barriers to implementing a population-based mobile health program. Face-toface engagement helped increase program enrollment after the initial launch; otherwise, enrollment leveled off over time. Results show positive trends in reaching target populations and in the use of mobile phones to record personal health information and set goals for reducing the risk of type 2 diabetes. The lessons from the txt4health campaign can help inform the development and programmatic strategies to provide a person-level intervention using a population-level approach for individuals at risk for diabetes as well as aid in chronic disease management.

Original languageEnglish (US)
Pages (from-to)268-275
Number of pages8
JournalDiabetes Spectrum
Volume28
Issue number4
DOIs
StatePublished - Nov 1 2015

Fingerprint

Text Messaging
Risk Reduction Behavior
Type 2 Diabetes Mellitus
Social Marketing
Telemedicine
Health
Population
Mobile Applications
Personal Health Records
Mass Media
Cell Phones
Health Services Needs and Demand
Disease Management
Chronic Disease
Technology

ASJC Scopus subject areas

  • Internal Medicine
  • Endocrinology, Diabetes and Metabolism

Cite this

Texting for health : An evaluation of a population approach to type 2 diabetes risk reduction with a personalized message. / Khurshid, Anjum; Brown, Lisanne; Mukherjee, Snigdha; Abebe, Nebeyou; Kulick, David.

In: Diabetes Spectrum, Vol. 28, No. 4, 01.11.2015, p. 268-275.

Research output: Contribution to journalArticle

Khurshid, Anjum ; Brown, Lisanne ; Mukherjee, Snigdha ; Abebe, Nebeyou ; Kulick, David. / Texting for health : An evaluation of a population approach to type 2 diabetes risk reduction with a personalized message. In: Diabetes Spectrum. 2015 ; Vol. 28, No. 4. pp. 268-275.
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